Team: Conversion Rate Optimisation

Salary: Excellent

Contract Type: Permanent

Hours Per Week: 40 Hours

Conversion Rate Optimisation (CRO) Specialist, based at Holiday House in Leeds City Centre.

Reporting to the Conversion Rate Optimisation Lead, our Conversion Rate Optimisation (CRO) Specialist will be joining our growing CRO Team within the Marketing function and will Take Responsibility for driving an effective CRO roadmap across our digital platforms to help validate new initiatives, approaches and optimisations in improving our user journey’s. Working as One Team, you will collaborate effectively with both the business and technical teams to understand business requirements as well as customer/user needs working closely with UX, and effectively feeding test ideas in to the CRO strategy.

What will you do in the role?
  • Our Conversion Rate Optimisation (CRO) Specialist will be responsible for optimising the experience and driving conversion uplift on our websites across multiple platforms, instilling a real ‘test and learn’ ethos within the business. You will also: -
  • Work closely with the CRO Lead & UX team to help create a CRO strategy and roadmap for both Jet2.com and Jet2holidays, identifying and analysing on-site behaviour and user research to drive our testing strategy further
  • Own a section of the roadmap to help deliver CRO tests that meet business growth objectives
  • Provide detailed insights on experiments pre and post running to help share and document a data driven approach to optimisation
  • Put forward key areas of optimisation focus where validating change could help with developments of the digital experience across different platform

What are the key skills / experience you’ll already have?


Our Conversion Rate Optimisation (CRO) Specialist will have previous experience in AB/MVT testing and can identify trends, create hypotheses, analyse test significance and create testing plans. You will also: -
  • Be an expert in spotting areas for improvement from both detailed analytics and your previous experience in UX/CRO
  • Be an analytical thinker, with experience using AB/MVT tools and have a solid understanding of CRO in order to put forward test ideas that have clear KPI’s
  • Be a confident communicator, with the ability to explain test results in a simple and effective manner to a variety of audiences

What can we offer you?

We have been recognised as one of the Top 50 Best Places to Work in the UK on Glassdoor and offer our valued colleagues a range of benefits including: -
  • Hybrid working – we’re in the office on Tuesdays and Wednesdays
  • Competitive salary, with annual pay review
  • Contributory pension scheme
  • 26 days holiday (plus Bank Holidays)
  • 3 x salary life assurance
  • Generous Discretionary Profit Share Scheme
  • Colleague discounts on Jet2holidays and Jet2.com holidays and flights
  • Cycle to Work Scheme
  • Buy or Sell Annual Leave
  • Access to Mental Health First Aiders
  • Many retail discounts on – travel and leisure, health, and wellbeing, eating out, shopping and lifestyle

We offer an excellent remuneration package with fantastic opportunities for progression in a growing business.

This is a great opportunity to be part of an exciting, forward-thinking business. We operate scheduled leisure flights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 10 UK bases.

Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays!!


#LI-Hybrid

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